elegance is how...

Pink Floyd album cover

makes psychedelic music

elegance is how...

Tesla
TESLA

innovates EV manufacturing

elegance is how...

Apple's homepod
APPLE

designs consumer electronics

elegance is how...

Nespresso Coffee Machine

adds spoonful of magic to coffee

elegance is how...

Nike Shoes
NIKE

represents athletic spirit

elegance is how...

Chanel bottle of perfume
CHANEL

imagines fragrance

elegance is how...

Riedel Wine
RIEDEL

enhances taste of wine

elegance is how...

to orient fundamentally, to nurture a state of mind that aims to deliver art in anything you do.

Is ‘Elegance’ a huge hypothetical umbrella?

Mostly it is, until it’s not. Elegance can be defined for every craft as an architecture made up of tiny practices.

We’re theorizing the ‘Elegance Architecture’ in Software Engineering.

Does it take time to be ‘Elegant’?

Not in the long run. It takes time investment to develop and maintain the right mindset, which has a mindblowing ROI.

We’ve been practising ‘Elegance’ in software engineering since our inception. Need help in coaching your team?

Is ‘Elegance’ synonymous to ‘Perfection’?

Not at all. It defines the quality of practicing a craft, consequently bringing the output ‘perfectly’ close to the expectations, while delivering great experience to everyone involved.

A few ‘tiny practices’

Your code should read like a story.
Decouple as much as you can. Imagine your codebase as an archipelago of independent islands.
You cannot always make it perfect. Context will tell you what’s good to go.
Learn precision in estimation of time and effort. That’s the best scale to measure expertise.
... and more
Make sure you understand the big picture. That drives your motivation.
Programmer is the first tester.
Your code should read like a story.
You cannot always make it perfect. Context will tell you what’s good to go.
Make sure you understand the big picture. That drives your motivation.
Decouple as much as you can. Imagine your codebase as an archipelago of independent islands.
Learn precision in estimation of time and effort. That’s the best scale to measure expertise.
Programmer is the first tester.
... and more
Art makes people feel delighted. The aim of ‘Elegance’ is to turn a craft into an art.
Imagine being the Pink Floyd of software engineering.
End of slideshow. Close
JAN 9-12, 2024
Las Vegas, NV

We’ll be in Vegas for CES Event icon

Scroll to explore why you should definitely meet us there.

We’re experts at building apps that talk to smart devices.

This makes CES special for us, and makes us relevant for CES.

Our history with CES.

Every year we’ve created apps that have grabbed limelight at CES since 2017. Here are a few brands we work with.

Brow Magic
Photo of one of Loreal's product

working with tech-incubator at L'Oréal, building cutting edge products for various brands.

#
IoT
#
Android
#
iOS
Harbor Lockers

partnering up with Harbor to build innovative smart locker solutions for top brands like UPS.

#
mobile-apps
#
IoT
#
UX
Eyrus
Photo of building in construction

working with Eyrus in building their IoT based security system for workforce visibility.

#
IoT
#
Android
#
iOS
Precision Pro Golf
Photo of a man using binoculars

helping Precision Pro Golf in making the companion apps for their range finders.

#
IoT
#
Android
#
iOS

Solving a catastrophe in IoT.

Months get wasted in building the right prototype. Miscommunication between product owners and hardware teams. Stalled software teams.
We’re building a no-code platform to solve this.

catastrophe bridge image

Tentatively called ‘Bridge’

terrific head-start icon

Define flows with simple building blocks.

comm protocol icon

Generate mock firmware and comm protocol.

Software icon

Software team builds with mock firmware.

terrific head-start icon

Hardware team gets a terrific head-start.

a yellow beer mug with a cloud on top

Product owner grabs a mug of beer.

Let’s talk about ‘Bridge’ at CES

What are we looking for?

1

Precious Connections

A committed team of professionals exclusively working on your project.

2

Relevant Clients

A committed team of professionals exclusively working on your project.

Who’s going?

Topics we’re interested in.

Internet of Things image

Internet of Things

Beauty tech image

Beauty-tech

Sports tech image

Sports-tech

Health Tech image

Health-tech

Artificial Intelligence image

Artificial Intelligence

Augmented Reality image

Augmented Reality

Virtual Try-On

Precision Skincare

Longevity

Healthcare Interoperability

Knowledge Graphs

STM

Generative AI

STM

Prompt Engineering

Hybrid Apps

App Clips

5G

Bluetooth 5.x

Smart Cities

Brain Computer Interface

Nordic

Firmware Generation

Connected Devices