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A Sneak Peek into CES 2024 - The Future of Tech Innovations

CES 2024
Sohini Bhattacharya
Marketing Manager
December 7, 2023

Welcome to the ultimate guide to CES 2024, the largest and most anticipated event in the tech calendar. Hosted by the Consumer Technology Association (CTA), CES is renowned for showcasing the latest innovations and trends in consumer electronics. 

Key Dates and Attendance

CES 2024 will kick off with press events on January 7, setting the stage for a week of groundbreaking announcements and product launches. The official show dates run from Tuesday, January 9, to Friday, January 12, 2024. While the public cannot attend CES, anyone connected to the consumer electronics industry can apply for a pass. CES 2024 will bring together over 150,000 industry attendees and 3,500+ companies, making it a must-attend event for tech enthusiasts and professionals alike.

The Evolution of CES

CES has evolved over the years, but its core mission remains the same: to showcase the latest consumer products and technological advancements. Held in Las Vegas, the city of sin and innovation, CES has become synonymous with groundbreaking launches and industry trends. From cutting-edge TVs to revolutionary audio tech, CES sets the stage for the tech industry's most exciting announcements.

What to Expect from CES 2024

CES 2024 promises to be an extraordinary event, with major tech companies like AMD, Hisense, Lenovo, LG, Nvidia, Panasonic, Qualcomm, and Samsung expected to make significant announcements and product launches. Let's take a closer look at what some of these industry leaders have in store for CES 2024.

L'Oreal: Beauty Tech Takes the Stage

One of the most anticipated keynotes at CES 2024 is from L'Oreal, the renowned beauty company. L'Oreal's CEO, Nicolas Hieronimus, will deliver a keynote address, highlighting the company's innovative approach to beauty tech. L'Oreal has a history of showcasing cutting-edge technologies at CES, and this year promises to be no different. With a focus on enhancing the beauty experience through technology, L'Oreal's keynote is sure to captivate and inspire.

Nicolas Hieronimus
Nicolas Hieronimus Courtesy of Stephane De Bourgies / L'ORÉAL

"L'Oreal has always been at the forefront of innovation, and CES provides the perfect platform to showcase our latest beauty tech advancements. We are excited to share our vision for the future and unveil new products that will revolutionize the beauty industry." - Nicolas Hieronimus, CEO of L'Oreal

AMD: Revealing the Power of Ryzen

AMD, a leading provider of high-performance computing solutions, is rumoured to announce its Ryzen 8000G APUs at CES 2024. CES has historically been a significant event for AMD, often serving as a counterbalance to Nvidia's announcements. The Ryzen 8000G APUs are expected to deliver exceptional gaming performance and innovative features, making them a highly anticipated release in the tech community.

AMD at CES 2023

Hisense: Pushing the Boundaries of TV Technology

Hisense, known for its impressive television offerings, is set to make waves at CES 2024. Building on the success of the Hisense U7K, one of the standout TVs of 2023, Hisense is expected to showcase its expertise in Mini-LED technology. The company is rumoured to unveil the Hisense 110UX, a massive 110-inch Mini-LED TV with a staggering 10,000 nits brightness, providing an unparalleled viewing experience.

Hisense at CES
Hisense at CES 2019

Lenovo: Exploring New Form Factors

Lenovo, a prominent exhibitor at CES, is known for its diverse range of tablets and notebooks. At CES 2024, we can expect Lenovo to continue exploring new form factors that bridge the gap between tablets and notebooks. With a focus on innovation and usability, Lenovo's product launches are always highly anticipated, and CES 2024 will be no exception.

Lenovo at CES
Lenovo at CES

LG: Setting the Standard for TV Technology

LG has established itself as a leader in the TV industry, and CES is the perfect stage for the company to unveil its latest innovations. From smart appliances to cutting-edge display concepts, LG's presence at CES covers a wide range of consumer tech segments. TV technology takes center stage for LG, and CES 2024 is expected to mark the launch of the new LG OLED G4, featuring a refresh rate of 144Hz to cater to the needs of PC gamers.

Photo by Tayfun Coskun/Anadolu Agency via Getty Images

Nvidia: Redefining Graphics Performance

Nvidia, renowned for its graphics processing units (GPUs), is set to make a splash at CES 2024. With a confirmed special address from the show, Nvidia is expected to announce the arrival of the RTX 4000 Super cards. These GPUs are anticipated to deliver enhanced performance and features, catering to the demands of gamers and professionals alike.

Nvidia at CES
Nvidia at CES 2023

Panasonic: Pushing the Boundaries of TV Technology

Panasonic, a leading player in the TV market, often uses CES as a platform to showcase its latest TV technologies. CES 2024 is expected to be no different, with Panasonic likely to unveil its flagship TV and discuss advancements in panel and processing technology. Panasonic's commitment to pushing the boundaries of TV technology ensures that their CES presence is always highly anticipated.

Panasonic at CES
Panasonic at CES 2023

Qualcomm: Innovating in the Automotive Industry

Qualcomm, a leader in wireless technology, is a regular participant at CES. While CES is not the platform for smartphone announcements, Qualcomm has historically used the event to discuss automotive solutions and other in-car technologies. CES 2024 will see Qualcomm delivering a keynote address, shedding light on the headline changes in the industry for the upcoming year.

Qualcomm at CES
Qualcomm at CES 2023

Samsung: Showcasing Cutting-Edge Technologies

Samsung, a heavyweight in the consumer tech industry, is known for its wide range of products. At CES 2024, we can expect Samsung to showcase the latest TV technologies, smart appliances, and provide teasers for the upcoming Galaxy Unpacked event, where the highly anticipated Samsung Galaxy S24 is expected to launch.

Samsung at CES
Samsung at CES 2023


CES 2024 is shaping up to be an unforgettable event, with major tech companies poised to make groundbreaking announcements and unveil cutting-edge technologies. From L'Oréal's keynote on beauty tech to AMD's Ryzen 8000G APUs and Hisense's boundary-pushing TVs, CES promises to deliver excitement and innovation across various sectors. Lenovo, LG, Nvidia, Panasonic, Qualcomm, and Samsung are all expected to showcase their latest advancements, further solidifying CES as the premier tech event of the year.

We are thrilled to announce that we will be attending CES 2024, eager to explore the latest technologies and connect with industry professionals. If you're attending CES, we invite you to reach out and schedule a meeting with us. Together, let's embrace the future of technology!

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