Your app is live, users are happy, but the work never really stops. There are bugs to fix, features to add, performance tweaks to make, and that nagging feeling that you should be staying ahead of the curve. You need reliable support, but hiring a full-time team feels like overkill.
Enter Roro's Retainer model. Think of it as having your development team on standby, ready to jump in whenever you need them.
What's a Retainer?
A retainer is regular, ongoing services for a set fee. Instead of project-based work or hourly billing as you go, you pay a consistent monthly amount for guaranteed access to development resources. It's like having a subscription to expert development support.
Whether you need 20 hours of work this month or 80 hours next month, your retainer ensures you have the resources available when you need them. No scrambling to find developers, no waiting for availability, no starting from scratch with new teams who don't know your app.
When Does a Retainer Make Perfect Sense?
Continuous support and development needsYour app isn't a "build it and forget it" project. You're constantly improving user experience, adding features based on feedback, fixing issues that pop up, and staying current with platform updates. A retainer gives you the ongoing development support to keep your app competitive and reliable.
This is perfect for apps that are actively growing, platforms that need regular updates, or any application where downtime isn't an option.
Long-term consistency and availabilitySome businesses need to know their development support is always there. Maybe you're in a competitive market where quick feature releases matter, or you're in a regulated industry where compliance updates can't wait. A retainer guarantees that when you need development work done, the resources are ready.
Your retainer team becomes familiar with your codebase, your business goals, and your technical constraints. They're not starting fresh every time you have work to do.
Flexible Engagement Periods
Retainers typically run for 3, 6, or 12 months, giving you the flexibility to match your commitment level to your needs and planning horizon.
3 months works well when you're testing the waters or have a specific period of known activity. Maybe you're launching new features and expect a busy quarter of iterations and improvements.
6 months gives you stability without a huge commitment. It's long enough to tackle ongoing development needs and build a solid working relationship with your retainer team.
12 months is ideal when you know you'll have continuous development needs and want maximum cost efficiency. It's perfect for established apps with ongoing feature development and maintenance requirements.
The Value of Predictability
Consistent monthly costsInstead of unpredictable project costs or fluctuating hourly bills, you have a set monthly expense. Your finance team loves the predictability, and you can budget for development costs just like any other business expense.
Guaranteed availabilityWhen something urgent comes up, you're not competing with other clients for developer time. Your retainer ensures you have access to resources when you need them most.
Accumulated knowledgeYour retainer team learns your app, your users, and your business over time. Each month they're more efficient and more valuable because they understand your context deeply.
Is a Retainer Right for You?
This model works best when you have ongoing development needs but don't want the overhead of hiring full-time developers. It's particularly valuable for established apps that need regular maintenance, feature additions, and performance improvements.
If your development needs are sporadic or you prefer project-based work, a retainer might not be the best fit. But if you're looking for reliable, ongoing support with predictable costs, it could be exactly what you need.
Think of it this way: you wouldn't wait until your car breaks down to find a mechanic. Having a retainer is like having a trusted garage that knows your vehicle and is ready to keep it running smoothly. Your app deserves the same level of proactive care.
Stop playing the "hope nothing breaks" game with your app. Get the ongoing support that keeps you ahead of problems instead of constantly catching up to them.